FAQs for seller

1. How can I become a seller at BrandCool ?

a. Domain submission: Open the Seller Registration Form and submit your domain names which you want to list on BrandCool. You can submit a maximum of 10 domains in one request. If you have more domains, submit another request.

b. Domain review: Our team will review your domain names. It will take 48 hours (2 days) to review the domains and you will get an email from our team within 72 days (3 days) of your domains submission.

c. Price approval: As we are asking your expected price and we will also evaluate your domain price at which we want to list your domains. If our price is different than your asking price, you have the right not to list those particular domains. If you agree on our prices, we will move to the next stage. Time taken in this stage will depend on the seller.

d. Logo creating and profile building: After an approval from the seller, our design and content team will start working on the logo and profile creation. This stage will take maximum 7 days.

e. Domain pointing: On the 5th day of logo creation, we will send you an email to point your domains to BrandCool. Refer point no 17 to see the process to point your domain names to BrandCool.

f. Domain listing: After domain pointing, your product will be listed on BrandCool for sale.

2. Why should I list my domains on BrandCool ?

BrandCool gives a branding to your domain name. We create logos and branding of your domains to make it look like professional brandable domain. We put lot efforts in marketing and promotions of your domains by advertisement, promotions, and affiliation. It results in attracting more buyers. So, we generate leads for you. Overall, BrandCool brings a complete package to increase your sales and bring peace of mind for you. Isn’t it cool?

3. What kind of names you are looking for ?

We are looking for short, catchy, meaningful domain names.

BrandCool sells mostly dot com (.com) TLD domains name which looks brandable means which suits a business or company.

Our end customers can be a startup, large organization or even a non-profit organization. Hence we like a wide variety of domain names.

We do not accept domains which infringe on existing trademarks, or which could be considered in bad-faith.

We Love

  • 1. Dictionary words
  • 2. Short names
  • 3. Trending industry
  • 4. Easy to pronounce

We may like

  • 1. More than 3 words combined together
  • 2. Alphanumeric names
  • 3. Difficult to pronounce
  • 4. TLDs other than .com. We prefer .com

We don’t like

  • 1. Unregistered domains
  • 2. Names with hyphens
  • 3. Names violating trademarks
  • 4. Offensive and pornographic names
  • 5. Names with special characters or for a non-English audience
4. What TLDs do you accept ?

We mostly accept .com TLDs but exceptions are there for great domain names with other TLDs.

5. Can I list my domain names elsewhere ?

No, we need to make sure that if someone buys your domain name, they will receive it. To ensure this, you must redirect your domain to the appropriate name page on BrandCool.com

6. How can I submit my domain names for listing ?

Simply register to the BrandCool as a seller and submit the domain names you would like us to review. We'll contact you once we review them for you.

7. How does listing work ?
  • Sign up to create a seller account
  • Submit your names with your asking price
  • You'll be notified by email if your names are approved or rejected
  • If approved we'll suggest a price which you can request to change
  • You update your domain name to point to BrandCool
  • BrandCool approve your listing
  • When your name is sold, or if you receive serious inquiries, we contact you
  • You can log in to review all of your names on our seller's dashboard
8. Do you charge for listing ?

No, we are business partners and we don’t charge you anything for listing.

9. What is the commission charged by BrandCool ?

We will charge you a commision of 25% after a successful sale. Means, we charge for our efforts only when you get a result. Isn’t it awesome ?

25% for domains priced below $49,999.

20% for domains priced between $50,000 – $99,999.

15% for domains priced above $100,000.

10. How BrandCool evaluate my domain and price ?

We have a team of expert domainers who check the quality of your domains on multiple factors and take the decision on the approval and its pricing.

11. How long will it take to publish my domain names on BrandCool ?

It will take a total of 2 weeks* to publish your domains on BrandCool which is half the time taken by our competitors. It means double the opportunity to sell your domain.

*the time also depends on sellers as we need their inputs and approval at a couple of stages.

12. How do I get paid ?

You can choose to be paid via PayPal or wire transfer. Amount more than $5000 will be paid by wire transfer only.

13. Can I provide a logo I've created ?

We can take a look at any logo you’ve created but we can’t guarantee we’ll use it with your listing. A logo creation takes a lot of efforts and creativity. We provide complete logo files to buyers hence if you want to share your logo, please prepare the complete file.

14. Can customers negotiate prices ?

Yes, they can. We will communicate you the price customer is asking and help both parties to negotiate the price.

15. What if I want to stop using BrandCool ?

We respect your decision but there is a lock-in period for 3 months. You can remove your domains after 3 months by submitting a notice well in advance.

16. Do I need to point my domain name to BrandCool’s servers ?

Yes. There are two reasons why we need you to do this:

It is required to verify the ownership of the domain. If anyone visits your domain link, it will redirect to your domain page on BrandCool and it helps us to track the visits on your domains and also help in increasing the probability of selling the domains.

17. How do I point my domain names to BrandCool ?

There are two ways you can point your domain names to us. We recommend you try them in this order:

1. Domain forwarding

Pros: Usually instantaneous, and simpler

Cons: Not always supported by registrars, or they may try to charge you

Most domain registrars offer a “Domain forwarding” or “Web Forwarding” option. To successfully forward your domain name to us, simply enter this URL in the field provided by your registrar:

https://BrandCool.com/domainname.html [your domain name with .html at the end]

For instance, if you own ‘superb.com’ you’d need to forward your domain name to


Once you’ve done this, if you visit your domain name, you should see a BrandCool page.

If you give BrandCool up to 24 hours, it will detect your domain is pointed out automatically.

2. DNS records

Pros: Almost always free

Cons: Can take 24-48 hours to take effect, maybe a bit more.

You can also point a domain to BrandCool by changing your domain’s DNS records. To do this, you’ll need to edit the nameservers for your domain in your registrar’s control panel. Set the first and second nameservers to



Leave any other nameservers blank.

Once you’ve done this, depending on a bit of luck, it can take 24 – 48 hours for the whole Internet to be able to see it. This is down to the way DNS works, and there’s nothing BrandCool or you can do to make it faster.

18. What are the seller's terms and conditions ?

By submitting your domains names for sale on the BrandCool marketplace, you agree to the following Terms and Conditions:

Sold domain names

If your domain name is sold, you must complete the transaction with the buyer. Sellers who refuse to complete a transaction will have their account removed from our marketplace.

Once you have completely transferred ownership of the domain for a sale, you will be paid according to BrandCool’s commission structure, as defined at the time of sale.


By submitting your name to BrandCool, you agree that BrandCool is the exclusive seller of your domain for as long as it is listed on our website. Completing a sale of a BrandCool domain outside of the BrandCool marketplace is strictly prohibited.

If you decide to remove one of your domain names from our marketplace, that domain will remain listed on BrandCool for a further 30 days, during which time all terms and obligations continue to apply.

Sellers completing a sale outside of the BrandCool marketplace are required to pay the cost of BrandCool’s commission, as defined at the time of sale.

Contact details

You agree to keep your email address up-to-date so that you can be contacted in the event of an offer or sale. You can email us in case of any changes in your contact information at info@BrandCool.com

If your email address becomes unavailable, or we do not receive a timely response to an offer for sale, we reserve the right to disable your account and remove your domains from our marketplace.

Ownership and trademarks

When you list a domain for sale on BrandCool you must be the legal owner of that domain name. Before listing a domain name for sale, you are responsible to conduct the necessary research to ensure that the domain you are selling does not infringe upon the intellectual property rights of a third party.

If a domain is found to potentially conflict with an existing trademark, that domain name may be removed from our marketplace until legal clarification has been made. BrandCool reserves the right to remove domains from our database which may infringe or violate the proprietary rights of any third party.


BrandCool reserves the right to publicize a list of any domain name sales that we complete, for example on our website or on our newsletter. We do not disclose the new owners or the price of individual past sales without asking for permission first. However we reserve the right to publicize the aggregated statistics of our sales, such as the average sale price, or the total value of any sales.

Violation of our rules

If a seller fails to follow any of the above rules, you may report them to support@BrandCool.com. BrandCool may issue a formal warning, a temporary suspension of the seller’s account, or cancel their account. It is the buyer’s right to seek judicial enforcement of your sales agreement. When filing a complaint against a seller include any documentation of the seller’s violation of the rules with the message text and your email address.

Updates to these terms

We may update these terms in the future, particularly as technology changes and new features are added. You can always check this page for the latest version. We will also inform the sellers of changes to our terms by email.