Creative and differentiated brand identity amplifying differentiation
At BrandCool our approach to brand identity takes disparate elements and unifies them into whole systems by integrating with domain idea, concept, and design. Design plays an essential role in creating and building brands. Design differentiates and embodies the intangibles – emotion, context and essence - that matter most to consumers.
Brand strategy builds on a vision, is aligned with business strategy, emerges from a company's values and culture, and reflects customers' perceptions.
Brand strategy needs to resonate with all the stakeholders — customers, employees, partners, the media, the board, the investors and core suppliers.
Today brands are global, and digital business enabled. BrandCool strategists ensure that your brand remains unique in the W3 of crowded competition.
The brand power is in the hands of customers as they are always less satisfied, more complaining, and less loyal.
Our branding teams will discuss your requirements and assess the branding needs in the context of your current and future business.
Our brand audit surveys helps you gauge the brand index and how your brand is performing across channels and geographies.
Our brand architects will design the ideal brand journey maps to harness the brand power in the hands of your valuable customers.
As your customers touch, feel, sense, hear your brand in the physical and digital channels, you have to be mindful of generation gap.
Through curated means of reaching your target audience, BrandCool helps you under the pulse of your customers and how they are reacting.
Brand promotion is often ignored when people start promoting their products and services. A brand should always standout when campaign goes out.
Brand Architecture refers to the hierarchy of brands within a single company.
It communicates something about the essence of the brand. It supports the image that the company wants to convey. BrandCool offers brand names that are meaningful and often they are dictionary words.
It is unique, as well as easy to remember, pronounce, and spell. They are good to hear as well. It is differentiated from the competition. Easy to share on social networks. Most often they come with social IDs.
It positions the company for growth, change and success. It has sustainability and preserves possibilities. It has long legs. They are creatively curated from different languages like Latin, French, Italian, etc.
When you run out of brandable domains that can have dotcom domain without breaking your bank, you depend on coined words. We bring unique strengths in ideating brand names that are purposeful to your business.
The characteristic of a brand lies in the domain power.
A tagline is a short phrase often copyrighted or trademarked. They need to be domained as well.
Your brand needs a domain for unique identification and that’s how you communicate using email.