We offer unique branding ideas for businesses
We are the branding experts with digital design domain expertise
WE COMBINE BRAND, DOMAIN AND DESIGN
Creative and differentiated brand identity amplifying differentiation
At BrandCool our approach to brand identity takes disparate elements and unifies them into whole systems by integrating with domain idea, concept, and design. Design plays an essential role in creating and building brands. Design differentiates and embodies the intangibles – emotion, context and essence - that matter most to consumers.
Brand Vision
Vision lock and Alignment
Brand strategy builds on a vision, is aligned with business strategy, emerges from a company's values and culture, and reflects customers' perceptions.
Brand Stakeholders
Brand strategy that must resonate
Brand strategy needs to resonate with all the stakeholders — customers, employees, partners, the media, the board, the investors and core suppliers.
Brand Width
Across web and digital spheres
Today brands are global, and digital business enabled. BrandCool strategists ensure that your brand remains unique in the W3 of crowded competition.
Customer Experience and Digital Strategy
The brand power is in the hands of customers as they are always less satisfied, more complaining, and less loyal.
Brand Primer
Our branding teams will discuss your requirements and assess the branding needs in the context of your current and future business.
Brand Audit
Our brand audit surveys helps you gauge the brand index and how your brand is performing across channels and geographies.
Brand Journey
Our brand architects will design the ideal brand journey maps to harness the brand power in the hands of your valuable customers.
Brand Design Thinking
As your customers touch, feel, sense, hear your brand in the physical and digital channels, you have to be mindful of generation gap.
Brand Voice
Through curated means of reaching your target audience, BrandCool helps you under the pulse of your customers and how they are reacting.
Brand Campaign
Brand promotion is often ignored when people start promoting their products and services. A brand should always standout when campaign goes out.
Don't take brand shortcuts.
BRANDING ARCHITECTURE
Brand Architecture refers to the hierarchy of brands within a single company.
Monolithic brand architecture
Endorsed Brand architecture
Pluralistic brand architecture
01
Meaningful
It communicates something about the essence of the brand. It supports the image that the company wants to convey. BrandCool offers brand names that are meaningful and often they are dictionary words.
02
Distinctive
It is unique, as well as easy to remember, pronounce, and spell. They are good to hear as well. It is differentiated from the competition. Easy to share on social networks. Most often they come with social IDs.
03
Future-Oriented
It positions the company for growth, change and success. It has sustainability and preserves possibilities. It has long legs. They are creatively curated from different languages like Latin, French, Italian, etc.
04
Coined Words
When you run out of brandable domains that can have dotcom domain without breaking your bank, you depend on coined words. We bring unique strengths in ideating brand names that are purposeful to your business.
The characteristic of a brand lies in the domain power.
01
Brand Tagline
A tagline is a short phrase often copyrighted or trademarked. They need to be domained as well.
02
Brand Domains
Your brand needs a domain for unique identification and that’s how you communicate using email.
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