We're marketers on a mission

 
 
 
To make business more human.
By “human,” we mean conscious. Agile. Responsible.
And of course, profitable.
Because when business has heart, we all profit.
Chalk one up for the good guys.

Energy Is Human - ebook

ENERGY IS HUMAN

Find out how human insights can help you create more impactful energy marketing with Brand Cool’s exclusive ebook, Energy is Human.

Download the ebook »

From our blog

What’s Off about Off the Grid
Mar 29th, 2016

Sometimes we’re in so deep that we’re oblivious to what’s really happening around us. This limits...
Read more »

The Most Overlooked Element in Integrated Marketing
Feb 23rd, 2016

If you attend marketing meetings, chances are you’ve heard the term “integrated marketing” tossed around quite...
Read more »

2015 Energy Conference Highlights
Dec 2nd, 2015

Brand Cool shares insights around the latest trends, technologies and best practices from conferences across North America during 2015.
Read more »

Reaching Low-Income Audiences Using Hyper-Local Media
Nov 18th, 2015

From brands and products to messages and content, consumers are swamped with choices. And, they’re getting...
Read more »

Media planning for natural disasters
Oct 17th, 2015

How to shift your marketing and media usage to respond to serious events It’s not uncommon...
Read more »

Beyond the Bottom Line: Telling an Energy Efficiency Story without Incentives
Sep 2nd, 2015

Incentive‐focused multi-family programmatic approaches have dominated the marketplace, with limited success. These approaches are predicated on the assumption that building owners are driven exclusively by financial incentive.  Find out why that assumption is flawed.
Read more »