We're marketers on a mission

To make business more human.
By “human,” we mean conscious. Agile. Responsible.
And of course, profitable.
Because when business has heart, we all profit.
Chalk one up for the good guys.

Energy Is Human - ebook


Find out how human insights can help you create more impactful energy marketing with Brand Cool’s exclusive ebook, Energy is Human.

Download the ebook »

From our blog

2015 Energy Conference Highlights
Dec 2nd, 2015

Brand Cool shares insights around the latest trends, technologies and best practices from conferences across North America during 2015.
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Reaching Low-Income Audiences Using Hyper-Local Media
Nov 18th, 2015

From brands and products to messages and content, consumers are swamped with choices. And, they’re getting...
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Media planning for natural disasters
Oct 17th, 2015

How to shift your marketing and media usage to respond to serious events It’s not uncommon...
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Beyond the Bottom Line: Telling an Energy Efficiency Story without Incentives
Sep 2nd, 2015

Incentive‐focused multi-family programmatic approaches have dominated the marketplace, with limited success. These approaches are predicated on the assumption that building owners are driven exclusively by financial incentive.  Find out why that assumption is flawed.
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The Marriage of Energy and Media: Why Putting Media First Will Create Lasting Change
Jun 16th, 2015

As marketers and social scientists, our job is to make energy relatable and human. Brand Cool and Butler/Till join forces to bring more urgent public attention to energy efficiency.
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The second best time is now.
Feb 26th, 2015

There is a Chinese proverb that says, “The best time to plant a tree was 20...
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