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To make business more human.
By “human,” we mean conscious. Agile. Responsible.
And of course, profitable.
Because when business has heart, we all profit.
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Energy Is Human - ebook


Find out how human insights can help you create more impactful energy marketing with Brand Cool’s exclusive ebook, Energy is Human.

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From our blog

Beyond the Bottom Line: Telling an Energy Efficiency Story Without Incentives
Sep 2nd, 2015

Since the inception of multifamily energy efficiency programs, incentive‐focused programmatic approaches have dominated the marketplace, with limited success. These approaches are predicated on the assumption that building owners are driven exclusively by bottom‐line thinking, and will only take on energy efficiency when presented with a financial incentive.  However, is that really the only factor at play? Profitability is always important. Our research shows that other factors – such as control, foresight, caretaking, and environmental responsibility – all play a role in the energy efficiency decision‐making process. How do we use these insights to drive results beyond what incentive‐driven rational actor models typically produce? In light of changes in New York State that may be coming due to the recent Clean Energy Fund (CEF) and Reforming the Energy Vision (REV) proposals, and the potential removal of monetary incentives, it’s a question that energy efficiency advocates should be taking very seriously.
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The Marriage of Energy and Media: Why Putting Media First Will Create Lasting Change
Jun 16th, 2015

As marketers and social scientists, our job is to make energy relatable and human. Brand Cool and Butler/Till join forces to bring more urgent public attention to energy efficiency.
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The second best time is now.
Feb 26th, 2015

There is a Chinese proverb that says, “The best time to plant a tree was 20...
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Top 3 Energy Trends Marketers Should Prepare For in 2015
Feb 19th, 2015

At Brand Cool we don’t use a crystal ball to predict the future. But we certainly...
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#MakeItHappy Part II
Feb 10th, 2015

Super Bowl XLIX has already come and gone, but its emotional impact is still being felt,...
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#MakeItHappy: Part 1
Jan 30th, 2015

The typical formula for the modern super Super Bowl commercial is often a combination of humor,...
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