RTEmd, Inc.

Brand | Cool met RTEmd when they were officially Real Time Enterprises and known by most clients as RTE. The company had evolved their software services business to focus on and derive most of their revenue from the medical device industry. Our challenge was to help them develop a brand that was relevant and prominent within their industry.

We began by rebranding the company and creating industry awareness, both of which have supported phenomenal (and sustained) growth over the last three years. RTEmd is now consistently in the consideration set among medical device manufacturers and enjoying the benefits of a brand that reflects the strength of the company and its offerings.

Brand Identity

The first step was a naming recommendation (from Real Time Enterprises to RTEmd) and a logo with a brand descriptor that clearly declares the market in which they operate.

Stationery Package

We then designed a stationery package in keeping with the new brand identity.

Sales Collateral

A variety of branded sales tools have helped to further new business conversations, and quickly establish credibility for RTEmd.

Industry Advertising

Advertising has created a sustained and powerful industry presence for RTEmd, taking the company from virtually unknown to known and now preferred by clients within and outside of the U.S.

Brand Launch

The launch of the new brand was an opportunity to reach out and thank loyal customers via an email blast and a direct mail brochure with a branded thank-you gift. This communication alone supported new conversations with customers who took a second look at the breadth and depth of RTEmd’s services.

Trade Show Support

RTEmd’s 10 x 10 modular booth design has supported a branded presence at key industry trade shows. Banners switch in and out easily, allowing RTEmd to cost effectively tell a relevant story at shows targeting different industry segments.

Web Site

With the new brand came a new web site for RTEmd. Since the launch, the company’s online presence continues to evolve. We use it as the platform for a wide range of Internet marketing initiatives. Visit the web site at http://rtemd.com.

Internet Marketing

We now actively generate leads through a combination of advertising placements in online industry publications, public relations placements, and natural search prominence.