Names, Logos, Taglines

Brand Identity work—if it's built on great brand strategy, it's the foundation of great brand marketing. Peruse some of our recent work developing names, taglines, logos.

Foodlink

A new logo, a new tagline, a new look. See the rest of the Foodlink brand strategy story.

Cadigen

New name, new logo. The former name for this engineering outsourcing client was PC Industrial Designs.

EFP Rotenberg

EFP Group merged with Rotenberg LLP to form EFP-Rotenberg, LLP.

allworx

Name, logo, tagline—all by Brand | Cool. Allworx combines VOIP phone, software and data tools in one box, hence the tagline: together.

Vitalwork

This human resource consulting firm had a name and a logo. We provided a new, succinct tagline: people. change. business. And we renamed their leadership program to the more descriptive, and unique: Claim Leadership.™. See the rest of our Vitalwork work.

Schedule Associates International

Logo and tagline delivered for this Microsoft® project training company. Training that sticks. Productivity that stays.

StoneBridge Business Associates

This affiliate of EFP Group specializes in contract auditing and forensic accounting. The firm had a type treatment for its name but no actual logo or tagline. We added the image of the stone bridge and wrote the tagline: building accountability. Visit the web site we designed and wrote for them.

Tabtronics, Inc.

This custom designer and builder of electromagnetic components was leaping into new, innovative territory with smaller, lighter, more powerful components. Their logo, our tagline: thinking big. designing small. magnetics to the highest power. We also helped them with a name for the new technology: Hyper-X Magnetic Technology. See the rest of our Tabtronics work.

Benefit Resource, Inc.

This third-party administrator of tax-free benefit plans had a pre-existing logo. We added the tagline: plans that perform. We also named one of the products by extending the name of the card (eTRAC®) to the name of the product itself: eTRAC® Commute. See the rest of our Benefit Resource work.

Brand Cool

Every once in a while the cobbler’s children get new shoes.

Fairport Baptist Homes

A new logo and tagline—Extending our hearts to yours.

Open Imaging

We designed the logo.

STI Technologies

New logo and tagline—turning experience into value.

LPA Systems

A new logo for this custom software designer.

Summit

A logo for this annual event of technology leader Xelus.

Quick Check

We developed this logo for the Public Service Commission's electronic checkout systems.

BrightGarden Strategies

A new logo for this business consulting firm.

Rumpets

Everything about Rumpets came from us. The name, the logo, the concepts, the story, the illustrations, the animation . . . View the site (and tell the kids.)

Ethnic Beauty

A new logo for a new cosmetics company.

Best Times

A new logo for this financial services company.

Transitional Care

A new logo.

Marina Cove

A new logo.

Blast from the Past

A new brand identity for a hip new antique store.

Benefit Link

A new logo and tagline for this rebranded health insurance brokerage. The right plan at the right price.

Seasons Day Care

For this intergenerational day care at Fairport Baptist Homes, we created the tagline: a world of wonder and wisdom.

Thermo Fisher Scientific

A new logo for labware products, evolved to support the sub-brand strategy we developed for Thermo Fisher Scientific.

RTEmd

Evolved name (they were Real Time Enterprises, aka RTE) and a whole new logo to reflect the companies singular focus on medical device software services.

Pulse Technologies, Inc.

The new logo and tagline convey a company passionate in their pursuit to restore patients’ quality of life through groundbreaking innovation in implantable device components and materials. Fueled by passion, courage and an endless supply of hot coffee, Pulse lives their new position—impossible is just an excuse.

Sandlot LLC

GRIPA | Greater Rochester Independent Practice Association

New logo and a new tagline that communicates the essence of GRIPA’s brand—collaborative health care innovators.

GRIPA | Greater Rochester Independent Practice Association

A name and logo for a game changing, innovative program. A tagline that motivates physician support.

Caretegra

A new name and logo for a new health care initiative from GRIPA.

Cognisight, LLC

A new name, logo and tagline for new coding and quality improvement health care business.

Turner Engineering

A tagline for a different kind of engineering firm.

Susan B. Anthony House

A logo for the 150-year anniversary of the house.

First Exchange Bank

A new logo that revitalizes a bank with a long history of loyal customers and extraordinary service.

Cross Material Handling

A new, more “recognizable” name for an important division of Cross Bros. A new tagline to express the new sub-brand while taking advantage of significant equity and historical success.

Osher Lifelong Learning Institute at RIT

A logo treatment that falls within the RIT guidelines, and a new tagline that expresses the brand essence—curious, engaged lifelong learners.

Bivona Child Advocacy Center

Bivona's new brand identity needed to convey their work in the world and reach people in an emotionally compelling way. Our tagline solution: trust. healing. justice. It covered all the bases of the benefits they brought to children who had been traumatized by abuse. The new logo emphasizes the sheltering “place” and the partnerships that are Bivona. A warmer, earthier color palette reflects the warmth and welcoming of Bivona.

Blue Springs Energy

Blue Spring's Energy is a start up, that, well, we can't tell you much about yet! (Shhh…and stay tuned.)

Brand name and logo project for Benefit Resource:

Benefit Resource issues a credit card to employees of clients for whom they provide pre-tax benefits. These credit cards act as a debit card and allow employees to use pre-tax dollars to pay for allowable medical and transit expenses. Brand | Cool was asked to rename the eFLEX and eTRAC programs and the associated cards with a name that could be used for both current and future benefit programs. The name and logo selected: Beniversal.

Town of Pittsford

The town of Pittsford wanted a their identity to be represented by their distinctive town hall building. This logo mark is visually grounded in the town's heritage and uses a color palette and illustrative style that conveys progress and planning for the future.

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narrative

Memry Corporation

A new logo and tagline to go with the new brand, and rolled out with the new website.

Maco

A new name, logo, tagline and look and feel for what used to be Maco Bag.