Brand | Cool Marketing: work, Thermo Fisher Scientific


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Overview
Sub-Brand Identity
Brand Design Templates
Web Site Templates

Thermo Fisher Overview

Thermo Fisher Scientific had been aggressively acquiring new product brands when they contacted us for help in determining the value of the new brands in the marketplace. Was there sufficient awareness and brand preference to maintain the existing names, or was now a good time to consolidate under a more simplified naming system? We conducted a comprehensive brand equity study and used the findings to help Thermo Fisher Scientific define a brand strategy and brand decision system to manage the acquired brands in their rapidly expanding portfolio.

Sub-Brand identity

Nalgene was a sub-brand beloved to scientists and sports enthusiasts alike, and was one of the brands that we recommended retain its name within the Thermo Fisher Scientific family. We created this new logo to leverage the look and feel of the consumer labware brand and be complementary to the existing Nunc logo.

Sales Brochure 2

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Sales Brochure 3

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Brand Design Templates

Thermo Fisher Scientific had comprehensive brand identity guidelines, but they didn't cover the protocols for handling sub-brands. We developed sub-brand guidelines to fold into their existing system, and created a suite of design templates for print collateral, trade show advertising, and other material.

Promotional Campaign 2

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Promotional Campaign 3

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Web Site Template

We also created web site templates for use in promoting the new sub-brands.

Email Campaigns 2

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Email Campaigns 3

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Direct Mail 1

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Direct Mail 2

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Direct Mail 3

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Flash Presentations 1

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Flash Presentations 2

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Flash Presentations 3

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Tradeshow Banners 1

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Tradeshow Banners 2

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Tradeshow Banners 3

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RadioCampaign 1

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RadioCampaign 2

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RadioCampaign 3

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AnyType 1

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AnyType 2

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AnyType 3

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Thermo Fisher Scientific Design Templates

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