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Cognisight Overview

Cognisight, LLC began life as an initiative of Greater Rochester Independent Practice Association (GRIPA), designed to help Medicare Advantage organizations optimize their claims for reimbursement. When it was time to roll the initiative out as its own entity, GRIPA asked us to brand the organization. We created the name, logo and tagline for the new firm. The instant credibility of a new brand helped them open doors at major health care providers and insurers.

Brand Identity

We recommended Cognisight as a name for the new organization because it represented the main brand promise: knowledge through careful sight or observation. The added expertise that Cognisight product developers brought to the auditing process for clients is expressed in the owl. The tagline (it all adds up to better health care) made the point that this was a financial service aimed ultimately at helping patients receive better care. We also named their flagship product, which was aimed primarily at discovering correct diagnoses or DXs: CognisightDX.

Sales Brochure 2

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Sales Brochure 3

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Stationery Package

The stationery package began to establish a look and feel for the brand.

Promotional Campaign 2

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Promotional Campaign 3

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Web Site

We quickly developed a web site so that Cognisight managers could mount an aggressive on-the-road sales strategy, backed by the credibility of an online presence. Visit the web site at http://cognisight.com

Email Campaigns 2

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Email Campaigns 3

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Direct Mail 1

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Direct Mail 2

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Direct Mail 3

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Flash Presentations 1

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Flash Presentations 2

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Flash Presentations 3

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Tradeshow Banners 1

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Tradeshow Banners 2

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Tradeshow Banners 3

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RadioCampaign 1

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RadioCampaign 2

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RadioCampaign 3

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AnyType 1

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AnyType 2

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AnyType 3

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Cognisight LLC
Brand Identity
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