BrandCoolMarketing: work, RTEmd


	Work Clients Services About Resources Contact

Overview
Brand Identity
Stationery Package
Pocket Folder
Brochure
Web Site

Caretegra Overview

Caretegra was created from the expertise of leaders within Greater Rochester Independent Practice Association (GRIPA) who had successfully shepherded that organization through the planning and implementation of Clinical Integration for its physician membership. Given the complexity of the process, GRIPA leaders felt that a consulting service aimed at physician organizations and hospitals might be a worthwhile business endeavor. We helped with the early planning by testing the business model through market research. Armed with validation for the concept, we helped the organization develop a brand identity, key messaging, and a comprehensive marketing approach.

Brand Identity

First, we named the company. Caretegra had the advantages of including care and the root for both integrity and integral, not to mention integration. Upon careful consideration, we decided that the tagline for GRIPA, health care could look like this, was equally applicable to the C-level target markets that Caretegra would approach. This also provided cohesion between the parent organization and the new entity. The logo was designed to express clean, cool, professional, corporate.

Sales Brochure 2

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed erat volutpat. Ut wisi enim ad minim veniam,

Sales Brochure 3

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed erat volutpat. Ut wisi enim ad minim veniam,

Stationery Package

The stationery design added an element of people and collaboration to the cool, clean logo.

Promotional Campaign 2

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed erat volutpat. Ut wisi enim ad minim veniam,

Promotional Campaign 3

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed erat volutpat. Ut wisi enim ad minim veniam,

Pocket Folder

With a pocket folder, we added rich color to provide variety and depth to the overall look and feel.

Email Campaigns 2

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed erat volutpat. Ut wisi enim ad minim veniam,

Email Campaigns 3

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed erat volutpat. Ut wisi enim ad minim veniam,

Brochure

A capabilities brochure told the story of the first phase of Caretegra consulting: Discovery & Readiness Assessment.

Direct Mail 2

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed erat volutpat. Ut wisi enim ad minim veniam,

Direct Mail 3

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed erat volutpat. Ut wisi enim ad minim veniam,

Flash Presentations 1

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed erat volutpat. Ut wisi enim ad minim veniam,

Flash Presentations 2

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed erat volutpat. Ut wisi enim ad minim veniam,

Flash Presentations 3

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed erat volutpat. Ut wisi enim ad minim veniam,

Web Site

The design of the web site extended the clean, corporate lines of the Caretegra brand, incorporating the warm tones of collaboration and patient-centered care.

Tradeshow Banners 2

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed erat volutpat. Ut wisi enim ad minim veniam,

Tradeshow Banners 3

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed erat volutpat. Ut wisi enim ad minim veniam,

RadioCampaign 1

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed erat volutpat. Ut wisi enim ad minim veniam,

RadioCampaign 2

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed erat volutpat. Ut wisi enim ad minim veniam,

RadioCampaign 3

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed erat volutpat. Ut wisi enim ad minim veniam,

AnyType 1

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed erat volutpat. Ut wisi enim ad minim veniam,

AnyType 2

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed erat volutpat. Ut wisi enim ad minim veniam,

AnyType 3

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed erat volutpat. Ut wisi enim ad minim veniam,

Caretegra

[SalesBrochure2 image]

[SalesBrochure3 image]

[PromotionalCampaignProd1 image]

[PromotionalCampaignProd2 image]

[PromotionalCampaignProd3 image]

[EmailCampaignProd1 image]

[EmailCampaignProd2 image]

[EmailCampaignProd3 image]

[DirectMailProd1 image]

[DirectMailProd2 image]

[DirectMailProd3 image]

[FlashPresentationProd1 image]

[FlashPresentationProd2 image]

[FlashPresentationProd3 image]

Caretegra web site

[TradeshowBannerProd2 image]

[TradeshowBannerProd3 image]

[RadioCampaignProd1 image]

[RadioCampaignProd2 image]

[RadioCampaignProd3 image]

[AnyTypeProd1 image]

[AnyTypeProd2 image]

[AnyTypeProd3 image]