Organ Donation

The Work

What if you could see and hear the impact that your organ donation made in a person’s life? The Finger Lakes Donor Recovery Network’s 2014 campaign, “Pass Life On,” contemplated this question through evocative first-person narratives from organ recipients to their anonymous donors, thanking them for being “the greatest person never known.”

The Results

Over 200 new donor registration clickthroughs from microsite since February 2015

Interest from Donate Life America to expand campaign nationally