Northwest Bank

Free Checking Campaign

Bringing the predatory practice of hidden fees to life.

Northwest Bank needed a campaign to promote their free checking product. The only problem was, every bank says their free checking is free, but many fold in hidden fees. This campaign shined light on this predatory practice while differentiating Northwest as a fee-free alternative.

Let’s wake up your audience.

Low-engagement categories are our favorite type of challenge.
We’d love to talk about how we can drive awareness and action for you.

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