McKinstry

Sustainability Engagement Platform

Challenge

Create a tool to engage colleges and universities in sustainability practices.

McKinstry, a full-service design, build, operate and maintain firm, offers a behavior change program as part of its services that help institutions encourage employees (and students) to save energy and cut waste. They approached Brand Cool to build their newest and most challenging higher education program that would need to meet two requirements: to be customizable to a variety of higher education institutions, and to be interactive enough to keep students and administrators involved throughout the semester.

Strategy

Identify proper methodologies and best practices, straight from the market’s mouth.

To understand current challenges and opportunities within sustainability programs, Brand Cool performed a comprehensive audit of similar programs in market. This included a competitive analysis of other behavioral-based energy conservation companies, in-depth interviews with university personnel and focus groups with McKinstry program managers. The resulting insights set clear requirements for product brainstorming.

Solution

Build a fully customized online platform designed for turn-key sustainability.

The unique platform engaged students and administrators by incorporating elements of competition, gamification, progress tracking, and rewards. Plus, it included printed companion materials to help campus leaders implement the program within the brick-and-mortar school environment.

Results

700+ participants in first year

74 campus leaders assigned

Established a highly active steering committee

Successfully implemented “challenge” programs for LED bulb swaps

Hosted dozens of celebratory presentations and award dinners

Let’s wake up your audience.

Low-engagement categories are our favorite type of challenge.
We’d love to talk about how we can drive awareness and action for you.

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