Jewish Senior Life

Right at Home Campaign

Making a senior home feel like home.

Jewish Senior Life challenged us to create online content that would capture their innovative, person-centered approach to senior care. As they described how their facility, caregivers and policies give seniors more autonomy, independence and freedom to live on their own terms, only one word came to our mind: home. The result were these heartfelt videos featuring residents who explain that home isn’t just four walls and a roof; but being surrounded by people who feel like family.


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