Irreconcilable Temperatures

The Work

How do you make a low-involvement category like energy efficiency relatable? By making it funny. That’s just what our Telly-award winning web series, Irreconcilable Temperatures did. Following the everyday energy struggles of a young couple (whose characters were based on customer research), this category-disrupting series brought energy efficiency to life through common experiences – like arguing over the thermostat. Where Everybody Loves Raymond meets The Office, you’ll find Irreconcilable Temperatures.

The Results

2,200 new projects

140,000 new website visitors

10.48% bounce rate (vs. average 40%-60%)