Energy Efficiency Products

The Work

How do you get consumers to understand the value of energy-efficient appliances? Translate it into dollar signs. That’s what our award-winning ENERGY STAR products program did, using simple, attention-grabbing point of purchase materials to educate consumers on how energy efficiency impacts the true cost of ownership for various appliances.

The Results

Increase in microsite traffic

Lengthy visit duration

50% bounce rate (vs. 60%-80% industry average)