Consortium for Energy Efficiency

Lighting for Tomorrow Website Redesign

Challenge

Transforming an outdated, manufacturer-focused website for a lighting design competition into an excitement generator.

The Consortium for Energy Efficiency’s Lighting for Tomorrow competition challenges lighting manufacturers to create innovative designs and technologies focused on consumer satisfaction and sustainability. However, the contest was failing to generate interest due to an outdated, difficult-to-use website focused solely on the informational details of the competition.

Strategy

Switch the focus to consumers, and let the manufacturers follow.

An initial review of brand assets revealed a library of unused photos featuring sleek, smart, innovative technologies that, if seen, could generate interest among consumers and stimulate entries on the manufacturer side.

Solution

Shine a light on the beauty of lighting.

The updated website became a showcase of beautifully designed lighting technology, generating interest from consumers and the industry alike. In addition, we created a more user-friendly experience, making it easier for manufacturers to enter.

Let’s wake up your audience.

Low-engagement categories are our favorite type of challenge.
We’d love to talk about how we can drive awareness and action for you.

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