The Work

In 2014, the Flour City Brewers Fest returned to its original location, the Rochester Public Market. To generate excitement for the event, we created a ready-made social media kit for attending vendors and music acts to post on their Twitter, Instagram and Facebook feeds.

A social media contest gave users a chance to win a private tasting with Rohrbach’s newly hired head brewmaster, Jim McDermott, when they re-posted content with the hashtag #HisBrewness.

The Results

91% of tickets sold after campaign launch

91% of survey respondents learned of event via online tactics or word of mouth