Energy is Social ebook

Energy is Social

Fives Ways to Scale Up Energy Efficiency from Person to Person

Download the FREE ebook which explores the social component of energy efficiency, including:

  • Can the human need for socialization be a tool for the adoption of energy efficiency?
  • Which pre-existing social channels can be used to activate individuals?
  • How can social connection inspire people to change behavior from the bottom up?


Energy is Social is co-authored by Holly Barrett, Brand Cool's Vice President of Strategy & Insight, and Sarah Gibson, Brand Cool's Vice President of Client Services. Barrett is a 20-plus year marketing veteran who career spans from brand consulting to integrated marketing communications. Gibson is a seasoned marketing and engagement expert and recognized lecturer in sustainability and energy efficiency programs.

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