Energy is Human ebook

Energy is Human

Six Truths About our Relationship with Energy

Download the FREE ebook which explores central challenges in energy efficiency marketing:

  • How can we better engage people with an invisible product?
  • Why aren't savings and incentives messages working?
  • Can energy providers create emotionally-connected brands?


Energy is Human is co-authored by Sue Kochan, CEO of Brand Cool, a marketing agency dedicated to bringing humans and brands together to make the world a better place, and Dr. Renee Lertzman, Director of Insight at Brand Cool and internationally recognized author, lecturer, and thought leader in psychosocial research and sustainability.

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