The General Manager (GM) of Brand Cool has complete responsibility for all agency controls and operations of the Brand Cool division of Butler/Till and its client accounts. S/he is responsible the quality of our products and services, the P&L of Brand Cool, developing and nurturing relationships with top level client contacts and overseeing the fast growing team of 20+ agency professionals. S/he will also be responsible for the marketing and business development of the division, which is positioned as a separate entity externally, with its own positioning, look/feel, client roster, growth strategy, etc.
He/she is will represent Brand Cool as part of Butler/Till’s senior leadership team, responsible for setting the long-term strategic vision and ensuring adoption across the agency.
In 2015 Butler/Till made their first acquisition with Rochester-based marketing firm, Brand Cool. In just 18 months, Butler/Till doubled the size of Brand Cool revenue, retained all major clients, and had 0% employee turnover – a success by all measures. Now that the foundation has been laid, we are poised for explosive growth and with the right leadership we are certain to realize that potential.
This is a new position but aligns to the vision of having several independent (yet collaborative) divisions under the Butler/Till umbrella.
A successful GM will be able to evolve the positioning and growth strategy for Brand Cool to be both relevant externally but also maintain some of the unique attributes, of which our employees are very passionate. S/he must be able to evolve the positioning and growth strategy for Brand Cool to be both relevant externally but also maintain some of the unique attributes, of which our employees are very passionate. S/he must be able to balance the day to day operations of the business while also staying focused on longer term goals including growth, staff development and succession, service evolution/innovation, etc. A critical accomplishment in year 1 will be the successful launch of our San Francisco-based office which will soon be opened to service our largest Brand Cool client as well as present other opportunities for West Coast expansion.
As an experienced marketer and thought leader, s/he will represent Brand Cool on a national stage, regularly attending and speaking at industry events (our own industry as well as our clients’).
The GM will effectively operate with a minimum level of supervision overseeing 25% of Butler/Till’s total revenue (and growing).
As a senior member of the larger agency, Butler/Till, the GM will be also integral to developing the strategic direction of the agency, training/mentoring junior staff, and developing processes and services models that ensure Butler/Till and Brand Cool will continue our trajectory of success.
The GM will have digression over the organizational structure of Brand Cool. Based on the current organization, s/he would oversee the account management group (VP of Client Services/Group Account Director and Account Director) and the creative team (Executive Creative Director). There is a dotted line from the Director of Finance (who formally reports to the CFO) and Director of Strategy (who reports to the Chief Strategy Officer). Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
To perform this job successfully, an individual must be able to perform each essential duty Satisfactorily. The requirements listed below are representative of the knowledge, skill, And/or ability required. Reasonable accommodations may be made to enable individuals with Disabilities to perform the essential functions.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate. (i.e. business office with computers and printers, light traffic). There is the expectation that the GM will spend time in both the San Francisco and Rochester offices as well as travel to client offices and industry conferences and events. Expected travel is 25-35%.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The GM may spend long hours sitting and using office equipment and computers.