Brand Cool General Manager (or Managing Director)

Summary

The General Manager (GM) of Brand Cool has complete responsibility for all agency controls and operations of the Brand Cool division of Butler/Till and its client accounts. S/he is responsible the quality of our products and services, the P&L of Brand Cool, developing and nurturing relationships with top level client contacts and overseeing the fast growing team of 20+ agency professionals. S/he will also be responsible for the marketing and business development of the division, which is positioned as a separate entity externally, with its own positioning, look/feel, client roster, growth strategy, etc.

He/she is will represent Brand Cool as part of Butler/Till’s senior leadership team, responsible for setting the long-term strategic vision and ensuring adoption across the agency.

Background and Butler/Till’s Vision for this Position

In 2015 Butler/Till made their first acquisition with Rochester-based marketing firm, Brand Cool. In just 18 months, Butler/Till doubled the size of Brand Cool revenue, retained all major clients, and had 0% employee turnover – a success by all measures. Now that the foundation has been laid, we are poised for explosive growth and with the right leadership we are certain to realize that potential.

This is a new position but aligns to the vision of having several independent (yet collaborative) divisions under the Butler/Till umbrella.

_BT-Structure

A successful GM will be able to evolve the positioning and growth strategy for Brand Cool to be both relevant externally but also maintain some of the unique attributes, of which our employees are very passionate. S/he must be able to evolve the positioning and growth strategy for Brand Cool to be both relevant externally but also maintain some of the unique attributes, of which our employees are very passionate. S/he must be able to balance the day to day operations of the business while also staying focused on longer term goals including growth, staff development and succession, service evolution/innovation, etc. A critical accomplishment in year 1 will be the successful launch of our San Francisco-based office which will soon be opened to service our largest Brand Cool client as well as present other opportunities for West Coast expansion.

As an experienced marketer and thought leader, s/he will represent Brand Cool on a national stage, regularly attending and speaking at industry events (our own industry as well as our clients’).

The GM will effectively operate with a minimum level of supervision overseeing 25% of Butler/Till’s total revenue (and growing).

As a senior member of the larger agency, Butler/Till, the GM will be also integral to developing the strategic direction of the agency, training/mentoring junior staff, and developing processes and services models that ensure Butler/Till and Brand Cool will continue our trajectory of success.

Supervisory Responsibility

The GM will have digression over the organizational structure of Brand Cool. Based on the current organization, s/he would oversee the account management group (VP of Client Services/Group Account Director and Account Director) and the creative team (Executive Creative Director). There is a dotted line from the Director of Finance (who formally reports to the CFO) and Director of Strategy (who reports to the Chief Strategy Officer). Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Essential Duties and Responsibilities Include The Following, But Are Not Limited To:

  • Manage the day to day operations of the office(s), consistent with the agency’s financial and administrative policies and public law.
  • Establish budgets, business strategies, staffing needs and forecasts to assure the growth and profitability of Brand Cool.
  • Provide motivational leadership to the staff and shape the values and culture of Brand Cool, free from unlawful discrimination.
  • Set clear team priorities; communicate objectives and strategies; anticipate and adjust for problems and roadblocks; define success in terms of the whole team.
  • Pursue the development of new business leads, contacts and presentations; seek opportunities to expand services to existing clients.
  • Cultivate long-term, top-level relationships and confidence with client management, including account service responsibilities, when appropriate.
  • Partner with clients (and their partner agencies or vendors) on idea generation and strategic planning activities and deliverables.
  • Insure the prudent and most effective use of agency funds, personnel, and other resources.
  • Develop and recognize professional excellence in employee performance.
  • Meet budgeted income and related financial goals.
  • Anticipate/respond promptly to internal/external issues with appropriate changes in staff or strategy to assure problems do not endanger critical relationships with clients or key employees.
  • Promote a favorable public image of the agency.
  • Establish challenging goals in service and product quality for department heads.
  • Plan, develop, implement and participate in formulating and administering organizational policies and developing long-range goals and objectives.
  • Confer with team leaders and reviews activity, operating and other reports to determine changes in services or operations required.
  • Ensure successful adoption/utilization of Butler/Till’s processes and documentation guidelines; keep management apprised of critical client concerns and opportunities.
  • Participate on the Senior Leadership Team, setting the long-term vision and priorities for Butler/Till and Brand Cool.
  • Other duties as assigned

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty Satisfactorily. The requirements listed below are representative of the knowledge, skill, And/or ability required. Reasonable accommodations may be made to enable individuals with Disabilities to perform the essential functions.

Education and/or Experience

  • 15 or more years of related agency work experience required.
  • Agency experience required.
  • Bachelor’s degree in related field required; Master’s degree preferred.

Computer Skills

  • Proficient with Microsoft Office tools including Microsoft Word, Excel (including pivot tables), and PowerPoint. Generally technologically adept.

Knowledge and Skills

  • Proven experience managing a fast-growth agency and developing a high performing team
  • Excellent written and verbal skills, including public speaking.
  • Independent and self-directed yet also team-oriented.
  • Strong project management and integrated agency operations skills; must be well-organized with ability to multi-task.
  • Flexible and intuitive personality who can manage complex internal and client relationships.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate. (i.e. business office with computers and printers, light traffic). There is the expectation that the GM will spend time in both the San Francisco and Rochester offices as well as travel to client offices and industry conferences and events. Expected travel is 25-35%.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The GM may spend long hours sitting and using office equipment and computers.

TO APPLY

Please send an email containing your full name, résumé, cover letter, and relevant work samples to cmitges@butlertill.com.

TO APPLY

Please send an email containing your full name, résumé, cover letter, and relevant work samples to cmitges@butlertill.com.