“IT’S NOT JUST ABOUT THE PAGEVIEWS OR THE CLICKS. WITH SOME FORETHOUGHT AND AN EYE FOR PATTERNS, DATA BECOMES A LENS INTO REAL HUMAN BEHAVIOR—AND A MEANS BY WHICH TO HELP THOSE PEOPLE FIND WHAT THEY NEED.”
Stephanie has an eye for detail, a thirst for what’s trending and a multifaceted skill set (including a Google certification) that enables her to handle complex digital challenges with aplomb. As Brand Cool’s lead on analytics, SEM, SEO—and a pillar of our overall digital team—Stephanie spends much of her time aggregating, analyzing and distilling metrics data into valuable insights that help us build and optimize the best solutions for our clients.
It’s a job that requires a hunger for constant learning—a quality that spills over into Steph’s personal life. A trained photographer with a BFA in Visual Media, Steph fills her off hours photographing the western New York countryside—when she’s not teaching herself violin, learning the fine points of snowboarding, honing her target sports skills or attempting abstract art.