“This work begins and ends with the user. Always. What problems are they trying to solve? What will inspire them to act? These are the questions behind everything I do.”
In his 20-plus years in IT and web development, Eric has developed a mighty toolkit of skills and knowledge that he puts to use crafting digital assets for Brand Cool’s clients. Eric is as good at handling the gritty back-end aspects of digital technology as he is at keeping the user experience clean and user-friendly. It’s a rare talent, and one that Brand Cool is proud to offer.
Calling Eric a technology person doesn’t do him justice. He is Brand Cool’s resident philosopher, a student of culture and mythology since his youth, and a long-time writer of speculative fiction. Eric has mellowed quite a bit since his Mohawk-and-chains, post-punk college days, but his inquisitive mindset and ironic wit are as sharp as ever.