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“I suppose you can’t call something ‘overdelivering’ when you do it all the time. I guess I’ll try to come up with another word for what I do.”

Christina Williams

Christina Williams - Director of Operations and Production

Christina keeps Brand Cool going, from meeting basic needs (a roof over our heads, chair mats under our feet) to managing all outside vendor relationships and playing a leadership role in developing our government business opportunities. An effortless multi-tasker, Christina thinks strategically, negotiates fiercely and applies her eagle eye to every detail she touches. She has seen and done just about everything in her 20-plus years in the agency business, serving local accounts as well as major national clients like Kodak, Bausch & Lomb and Benjamin Moore.

Moving quickly isn’t just a professional obligation for Christina. It’s a way of life. In addition to being devoted wife and mother, Christina is a hardcore motorcyclist. She’s taken her Ducati Monster just about everywhere in the contiguous United States (the hilly back roads of North Carolina are a favorite spot), and frequently tours the majestic seascapes of Charlevoix region of Northern Canada with her husband. On her bike or in the office, Christina follows the same basic wisdom: think fast, stay vigilant and keep the machine running perfectly.