As our Vice President of Engagement, Amanda’s role at Brand Cool is twofold: to drive strategic thinking for current clients and to be a force in the development of new business. One thing that’s not in Amanda’s job description, yet she does every day, in every meeting: engage completely. She gets engrossed, enthralled, and invested in the lives of her clients and colleagues. And it leads to better work and–get this–friendships in and out of the conference room. Amanda’s brand experience includes Abbott Laboratories, Heinen’s Grocery, Winn-Dixie/BI-LO, Citrix Online, Rent-A-Center, and Excellus BlueCross BlueShield.