Since 1997, Brand Cool has made energy matter to residential, multifamily, commercial and low-income audiences and we’ve given them reason to carefully consider the products they buy and the companies they partner with. It’s no accident that energy sector clients comprise the majority of our portfolio — it’s a proven formula of energy expertise, science-driven behavior change techniques, and a genuine desire to make the world a better place.

Our Capabilities

Building your
brand foundation


Employee brand alignment (internal communications)

Company, product and program naming

Competitive intelligence/analysis

Target audience research/profiles

Voice of customer

Social media monitoring

Primary and secondary research

Marketing planning

with customers

Campaign strategy and development

Print and digital creative

Content strategy and development

Web design and development

Broadcast production

Direct marketing

Trade show and event marketing

Sales collateral and support

Media planning and buying

Channel enablement


Data hygiene

Information aggregation and integration

Dashboard development

Insight analysis

ROI modeling and optimization

B-Corp / Women-Owned / ESOP

No matter who we work with, we believe in treating people right, respecting our natural resources, and doing award-winning work that stands for something. What’s more, those values aren’t just something we talk about. We live them every day. We’re proud to be a certified B-Corp, a women-owned business, and a 100% employee-owned company. We share our success with the people who make it happen.

B-Corp, WBENC, and ESOP logos


Kimberly Jones
Britton Rollins
Managing Director
Amanda DeVito
VP, Engagement
Sarah Gibson
VP, Client Services
Whit Thompson
Exec. Creative Director
Holly Barrett
VP, Strategy & Insight
Andrea Zuegel
Account Director
Kristin Clauss
Dir. of Finance & Operations
Donna VonDerLinn
Creative Director

Job Opportunities

For general inquiries, please send an email containing your full name, résumé, cover letter, and relevant work samples to